Apple May Reportedly Raise iPhone, Mac Prices Amid Memory Chip Shortage, Tim Cook Says https://ift.tt/lwPmcT5 Apple May Reportedly Raise iPhone, Mac Prices Amid Memory Chip Shortage, Tim Cook Says Apple is said to be preparing price hikes across its product portfolio. According to a report, rapidly rising costs of memory and storage chips could pressure the Cupertino-based tech giant to raise prices. In a recent interview, Apple CEO Tim Cook said that price increases may be unavoidable as the company grapples with a global shortage of memory components driven by booming demand fr…