Instagram Blend Feature With Personalised Content Suggestions Launched: How it Works https://ift.tt/p74aT1R Instagram Blend Feature With Personalised Content Suggestions Launched: How it Works Instagram 'Blend' feature for users on Thursday, a new private co-operative feed that works similarly to direct messages. Users can invite friends to a blend, and Instagram's algorithm will automatically curate a unique, ongoing feed of recommended Reels for both members, based on their individual platform activity.